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Verkkokauppa.comVerkkokauppa.com uses Black Box AV technology for in-store advertising
Verkkokauppa.com has moved in new premises in a shopping center for two years ago and brought a lot of new traffic in the area. On a quiet day some 2500 - 3000 customers visit the store and on a busy saturday up to 5000. An ad tabloid with large distribution attracts people in. More attention- Earlier we had in the store only rather small displays that showed only video clips. Their visibility was practically zero, says Mr. Mauri Hiltunen, Customer Service Manager of Verkkokauppa.com. - Now we have switched the displays to large HDTV screens and the contents is more colorfull, versatile and informative. - The opinions about the significance of in-store AV are conflicting, continues Mr. Hiltunen. - Our opinion is that this is a good way to distribute information, entertain customers and also improve the image of the store. The customers don´t necessarily watch or consciously notice the screens but subconsciously they will remember something about the message. There is also a reason for us to choose a certain brand for the displays.
Easy technologyBuilding the contents for the AV system is very easy according to Mr. Hiltunen. At the creation workstation one sets up the display fields for showing scheduled live video, scrolling text, graphics and animation. The readymade program is transferred to the player workstations over the network and they will start showing it at the right time. Different transmitions can be as many as the player workstations. The store has about 15 large screen displays and the rest of the shopping center has some ten. Verkkokauppa.com has carried out the long distance transfer of the AV signals with CAT6 cables and a Black Box system. - One of the strengths of the Black Box system is the skew control for each color in the video signal, says Mr. Hiltunen. In this way we get a sharp image with right colors. We have done a lot ourselves but a system that is easy to integrate saves us money. It is the total solution that counts and with Black Box it has been easy to put together a functional integrated solution. |
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Verkkokauppa.com is the biggest retail dealer for IT technology and home electronics in Finland. Their 75 000 square foot premises are located in Helsinki and the 20 000 square foot store is the biggest in the business in Northern Europe. The store is packed with computer screens and large panel TV's so it is quite natural that Verkkokauppa.com relies on moving picture in their in-store advertising and Black Box technology in transmitting the AV signals.